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About us

Welcome to Good Shop, where authenticity meets style! Created by Erica and Jamilah, two moms and women who believe that life is a beautiful journey filled with ups and downs, and that it shoudl be celebrated with realness, humor and a dash of boldness.

Our brand is all about embracing the complexities of being a mom, auntie, and woman. We know that every woman has her own story, and we’re here to provide a canvas for those stories—one that resonates, inspires, and empowers.

Our exclusive designs speak to the heart of our community. Our mission is to create a space where you can find elevated and well made apparel that not only looks great but also reflects your unique personality and experiences.                                                          
                                                                                                                              
Together, let’s embrace the good, the bad, and everything in between!